Fraud And Its Aftermath Essay Example For Students

Fraud And Its Aftermath Essay In his poem The Divine Comedy. The Inferno, Dante Alighieri gives his audience a clear vivid presentation of what he as a follower of the Christian religion perceives to be hell. Dante shows that human sin is punishable in various degrees of severity and that this is dependent on the nature of ones sinful actions. He sets forth what could very well be the most fully developed Christian understanding of justice on earth, and that is; that what we do as human beings will determine what happens to us in the event of death based on Gods judgment. In writing his poem Dante uses symbolism, allegorism and imagery among other literary effects to place his poem analogically to life as it was during his day and age. Dante structures The Inferno around thirty four cantos. Each of these cantos marks a steady progression from the mildest to the worst of sins. The cantos depict sinners under various forms of punishment which are commensurate to the nature of their sins. Dante categorizes sin into three different categories of fraud, incontinence and violence. In canto I he mentions three animals namely , a leopard, a lion and a she-wolf. These animals act as symbolisms for the various types of sins. The sins depicted in canto XVIII are symbolized by the she-wolf which acts as a symbol for the sins of fraud. The sins of fraud are placed the furthest from God in the deepest pits of hell, near Satan. In canto XVIII Dante and his guide Virgil find themselves in the eighth circle, called the Malebolge. It is in the Malebolge, that each of the kinds of simple fraud are punished in the concentric ditches. In the first ditch, Dante sees two files of naked sinners each running in opposite direction, whipped by demons. These sinners are the panderers and the seducers. Dante recognizes Venedico Caccianemico, a man he once knew. Venedico in this case is depicted as having sold his sister, Ghisola to serve the will and lust of another man, Marquis. Dante at this point uses a fellow contemporary to show what happens when one goes against the will of God and sins. Venedico betrays his family ties and his indifference in this act results in his eternal punishment of being whipped by demons. Also mentioned as having been punished is Jason, who suffers punishment for having seduced and abandoned Hypsipyle and Medea. For these two sinners Dantes allegory revolves around the law of retributive justice where both Venedicos and Jasons psychologys at the time of committing sin are tied in with the punishment of whip lashing by demons. Both sinners place their personal needs and interests above others and are now placed under the whip lashing and oppressive command of indifferent demons. Dante and Virgil move over to a bridge and below it, Dante sees the ditch of the flatterers. It is in this trench that persons who had sinned as flatterers are punished by being made to wallow in a river of human excrement from which emanates nauseating fumes. Dante recognizes Alessio Interminelli da Lucca. Allesio is smeared all over with excrement. Virgil alerts Dante of the presence of yet another sinner, Tha?s. Tha?s is punished in the same way as Alessio, but is made to alternatively rise and crouch in the river of excrement. Tha?s is punished for being a prostitute and for a flattering lie that she told while in the trade. The punishment that this two consequently suffer is the eternal stench and filth of the ditch. Tha?s in this canto perpetuates the image of ingenuine love which turns out to be a mere outlet for bodily urges and needs. From the perspective of Tha?s and Allesios punishment we see that they both undergo the process of retributive justice. Flatterers, due to the ir abuse of language wallow in excrement which metaphorically symbolizes the words they used in flattering others on earth. .u7b04c70fbf94859042078938386409e3 , .u7b04c70fbf94859042078938386409e3 .postImageUrl , .u7b04c70fbf94859042078938386409e3 .centered-text-area { min-height: 80px; position: relative; } .u7b04c70fbf94859042078938386409e3 , .u7b04c70fbf94859042078938386409e3:hover , .u7b04c70fbf94859042078938386409e3:visited , .u7b04c70fbf94859042078938386409e3:active { border:0!important; } .u7b04c70fbf94859042078938386409e3 .clearfix:after { content: ""; display: table; clear: both; } .u7b04c70fbf94859042078938386409e3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7b04c70fbf94859042078938386409e3:active , .u7b04c70fbf94859042078938386409e3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7b04c70fbf94859042078938386409e3 .centered-text-area { width: 100%; position: relative ; } .u7b04c70fbf94859042078938386409e3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7b04c70fbf94859042078938386409e3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7b04c70fbf94859042078938386409e3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7b04c70fbf94859042078938386409e3:hover .ctaButton { background-color: #34495E!important; } .u7b04c70fbf94859042078938386409e3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7b04c70fbf94859042078938386409e3 .u7b04c70fbf94859042078938386409e3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7b04c70fbf94859042078938386409e3:after { content: ""; display: block; clear: both; } READ: I Am Attracted to the Graduate Program in Genetics EssayIn conclusion it can be seen that Dante views fraud as a sin that separates human beings from Gods grace and love. Dante presents to his audience a poem that creates a better understanding of the consequences of sinful human actions. He bases The Inferno on the teachings found in the Christian religion and offers to the audience a typological reading that makes it clear that what will happen to each individual in the after life will be determined solely by ones actions on earth. Poetry

Report for Project Management of Project Proposal Plan

Question: Discuss about the Report for Project Management of Project Proposal Plan. Answer: Introduction to the Project This project is based on the preparation of a project plan for a company that is planning to retreat to another country. As per the plan of the company to retreat to another country, the project will be conducted in order to execute everything according to plan. In this project, the following tasks will be performed. Choice of country for retreat To analyze the market in the chosen country To estimate total budget for the retreat To estimate the number and nature of stakeholders for the project Analysis of the government guidelines and rules in the chosen country Risk Analysis Risk Mitigation Steps Project Scope Statement Determination of the scopes of a project is necessary in order to execute the project in the right direction. An efficient project scope statement in the project management plan allows identification of the detailed scope of the undertaken project along with constraints required for the project. The in scope and out of scope parts of the project are as follows. In-Scope (6 items checklist) Expansion of the company over international boundaries Access to international market Access to native raw materials of the chosen country Technical enhancement of the organization infrastructure Employment opportunities Collaboration with other companies Out of Scope The following are out of scope of this project. Access to the share market of the chosen country Outsourcing Resource management Employee recruitment Project Priorities (Project Priority Matrix) Project/Selection Criteria Potential Monetary Gain Success Probability Social Opinion Weight: 8 7 6 Total Relocation (Retreat) Project 8 6 8 (8*8=) 64 (7*6=) 42 (6*8=) 48 (64+42+48=) 154 Market Analysis Project 5 6 4 (8*5=) 40 (7*6=) 42 (6*4=) 24 (40+42+24=) 106 Infrastructure Project 9 6 8 (8*9=) 72 (7*6=) 42 (6*8=) 48 (72+42+48=) 162 Investment project 10 7 10 (8*10=) 80 (7*7=) 49 (6*10=) 60 (80+49+60=) 189 In this project priority matrix, four main areas of the project have been selected i.e. relocation project, market analysis project, infrastructure project, investment project. Accordingly, three success criteria have been selected i.e. potential monetary gain, success probability and social opinion. Now, for this project, the weightage for each of them will be: Potential Monetary Gain 8 Success Probability 7 Social Opinion 6 The effect of each of the criteria on each of the parts of the project has been set according to the priorities in the project. Work Breakdown Structure Project Deliverables Task No Task Name 1 Company Retreat to Another Country Project 1.1 Project Initiation Phase 1.1.1 Understanding the Requirement 1.1.2 Conducting feasibility test 1.1.3 Choice of suitable country 1.1.4 Cost Estimation 1.2 Project Planning Phase 1.2.1 Develop project plan 1.2.2 Create project scheduling 1.2.3 Create resource allocation 1.2.4 Developing communication plan 1.2.5 Contact with the chosen country and selection of suitable land 1.3 Execution phase 1.3.1 Development of Abroad Branch 1.3.1.1 Develop the building architecture 1.3.1.2 Collect the sources 1.3.1.3 Develop the blueprint of the office 1.3.1.4 Develop the blueprint of hardware systems to be used 1.3.1.5 Develop the system design of Business Intelligence Portal 1.3.1.6 Design the User Interface of the systems used in the office 1.3.2 Implementation Phase 1.3.2.1 Resource implementation 1.3.2.2 Designing the business plan 1.3.2.3 Software implementation of the data warehouse system 1.3.2.4 Development of the market analysis system 1.3.2.5 Connecting the warehouse with the native systems of the organization 1.3.3 Deployment and Testing Phase 1.3.3.1 testing the local market 1.3.3.2 software testing 1.3.3.3 data validation testing 1.3.3.4 security testing 1.3.3.5 unit testing 1.3.3.6 Risk identification and mitigation 1.4 Closing Phase 1.4.1 creating a link to organization main office portal 1.4.2 training of the new employees 1.4.3 maintenance of the business data warehouse Work Breakdown Structure Work Breakdown Structure (Created by Author) Cost Estimation Cost Estimation Table Project Activity Estimated Cost Market and Country Survey $20,000 Purchase of Land and Licensing $100,000 Building Infrastructure $100,000 Hardware Implementation $50,000 Software Set Up $50,000 Set Up of Head Office Communication $10,000 Employee Training Program $20,000 Time Phased Budget Project Name Monthly Timeline Month 1 Month 2 Month 3 Month 4 Month 5 Notes: Market and Country Analysis Project -$10,000 -$10,000 For retreating to a suitable location and market analysis of that location Investment Project $100,000 $100,000 $150,000 From sponsor and project management team Infrastructure Project -$50,000 -$150,000 -$150,000 Building office, hardware, software infrastructure Business Operations Project -$50,000 Start of business operations Testing Project -$5,000 -$2,500 Testing of market, hardware and software Start-up Project $200,000 Capital Employee Training Project -$10,000 Employee Training Employee Payment Project -$25,000 Payment to the employees Estimated profit for 1st month $50,000 Profit from the 1st month of the business Month 1 Month 2 Month 3 Month 4 Month 5 Totals: -$10,000 -$10,000 $50,000 -$65,000 $172,500 Total balance of each month Cumulative Total: -$10,000 -$20,000 $30,000 -$35,000 $137,500 Available balance after each month Bibliography Burke, R. (2013). Project management: planning and control techniques.New Jersey, USA. Fitzsimmons, J., Fitzsimmons, M. (2013).Service management: Operations, strategy, information technology. McGraw-Hill Higher Education. Greenberg, B. N., Jetton, S. M. (2013).U.S. Patent No. 8,352,341. Washington, DC: U.S. Patent and Trademark Office. Grefen, P., Pernici, B., Snchez, G. (Eds.). (2012).Database support for workflow management: the WIDE project(Vol. 491). Springer Science Business Media. Heagney, J. (2012).Fundamentals of project management. AMACOM Div American Mgmt Assn. Kerzner, H. R. (2013).Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Leach, L. P. (2014).Critical chain project management. Artech House. Lock, M. D. (2014).The essentials of project management. Ashgate Publishing, Ltd.. Marchewka, J. T. (2014).Information technology project management. John Wiley Sons. Schwalbe, K. (2015).Information technology project management. Cengage Learning. Turner, R. (2016).Gower handbook of project management. Routledge. Walker, A. (2015).Project management in construction. John Wiley Sons.

Opportunity and Challenge of Malaysian Beef Industry

The beef consumption patterns in Malaysia have demonstrated a significant growth over the last several decades (Johari Jasmi, 2009). The change has been facilitated by a number of factors such as the growth of the national GDP per capita and globalization that increased the demand for mean-based proteins the diet and various convenience foods (Johari Jasmi, 2009; Victoria University, n. d.).Advertising We will write a custom research paper sample on Opportunity and Challenge of Malaysian Beef Industry specifically for you for only $16.05 $11/page Learn More Even though the production of livestock is one of the biggest industries in Malaysia, the overall demand for beef of the country’s population is rather high and requires products imported from all around the world (Loh, n. d.; Mohamed, Hosseini, Kamarulzaman, 2013). The challenges and opportunities presented by the challenges faced by the Malaysian beef industry are worth studying as this ca n help the country develop its international trading relations and address the potential threats to Malaysia and its population. This paper discusses six studies exploring this subject starting with statistical data, outlining the threats and opportunities, and providing a comparison of the beef industry of Malaysia with those of the USA and Scotland. Some of the concepts and terms that are going to be used in this paper are GDP per capita, cattle, import, livestock, self-sufficiency, beef production. Literature Review The study by Johari and Jasmi (2009) called â€Å"Breeds and Breeding Program for Beef Production in Malaysia† explored the inadequacy between the demand and production of beef in Malaysia from the point of view of the weak development of the livestock industry in the country. The authors maintained that increasing the number of the quality breeding stock and improving the breeding system will help Malaysia gain more self-sufficiency in this area. Further, the study by Mohamed, Hosseini, Kamarulzaman (2013) titled â€Å"Analysis of Malaysian Beef Industry in Peninsular Malaysia under Different Importation Policies Scenarios and Rate Management Systems† addresses the lack of domestically produced beef in Malaysia from the perspective of low commercialization of the beef industry. The authors of this paper state that attracting more private sector investments into the beef production field will speed up its development and make it more efficient.  Next, the article by Loh (n. d.) called â€Å"Livestock production and the feed industry in Malaysia† emphasizes the important of the livestock subsectors for Malaysian economy. The author discusses the existing impact of the private sector participation and its positive outcomes such as steady growth in the production of poultry and pig while the cattle-breeding branch is in stagnation. The author’s proposed solution is the increase of beef subsector’s competitivene ss not only on domestic but also on the global arena.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The study by Victoria University (n. d.) titled â€Å"Imports of Beef into Malaysia Demand Analysis to Assist Australian Export Decisions† underlines the speeding up import patterns of Malaysian beef subsector that have been affected by the national GDP per capita growth. The information provided by this study can be synthesized with that in the article by Mintert, Schroeder, Brester and Feuz (n. d.) called â€Å"Beef Industry Challenges Opportunities† exploring the livestock production in the USA. The study demonstrates how the United States managed to stimulate their beef production through the attraction of the private sector into cattle-breeding and farming and to increase the beef production per cow through the focused breeding practices. The report of the Quali ty Meat Scotland (2012) emphasizes that some of the main contemporary challenges faces by meat producing industries are the changing norms of the environmental safety and the shortage of the available lands. Own Idea and Previous Research The attraction of private sector capitals is the best way to maximize the revenues and productivity of the beef industry in Malaysia. For that, a crafted promotion of the industry needs to be employed. Since the demand for beef is very high, the producers would be likely to gain huge income domestically. Besides, this would minimize the money the state spends buying mean from abroad and increase the GDP per capita even more improving the country’s economy. Gaps in Knowledge Farming industries are known to be some of the most active environment polluters. The level of the potential pollution of the soil, air, and water caused by the growing beef subsector in Malaysia is currently unexplored. Knowing how serious the global environment policies are these days, it would be wise to calculate the possible threats to the rapid development of farming in the country. Besides, one more factor worth studying is the lands available for farming in Malaysia, since cattle-breeding industries require large territories. Conclusion The studies focused on the geography of Malaysia, and the areas suitable for the future farm building are needed to fill in the gap in knowledge mentioned above. Moreover, the evaluation of the potential environmental impact by means of comparing those of the other countries is likely to provide information concerning the level of the potential pollution.Advertising We will write a custom research paper sample on Opportunity and Challenge of Malaysian Beef Industry specifically for you for only $16.05 $11/page Learn More The policies directed at the minimization of the pollution through the design of rules at the initial stages of beef industry development would help Malaysia gai n more self-sufficiency in this field without harming the environment and population. Reference List Johari, J. A. Jasmi, Y. (2009). Breeds and Breeding Program for Beef Production  in Malaysia. Web. Loh, T. C. (n. d.). Livestock production and the feed industry in Malaysia. Web. Mintert, J., Schroeder, T. C., Brester G. W., and Feuz, D. (n. d.). Beef Industry  Challenges Opportunities. Web. Mohamed, Z. Hosseini, A. Kamarulzaman, N. (2013). Analysis of Malaysian Beef  Industry in Peninsular Malaysia under Different Importation Policies Scenarios and Rate Management Systems. Pertanika Journals Social Sciences Humanities, 21(5), 1-16. Quality Meat Scotland. (2012). Challenges and opportunities facing the Scottish beef  industry. Web. Victoria University. (n. d.). Imports of Beef into Malaysia Demand Analysis to Assist  Australian Export Decisions. Web.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This research paper on Opportunity and Challenge of Malaysian Beef Industry was written and submitted by user Jasper Q. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Topics to Write an Essay About

Topics to Write an Essay AboutThe topics you can write an essay about are basically the same as the topics you can write a book about. You only need to find a specific theme to talk about, and then write the essay about it.How many of the topics that you can write an essay about are likely to be on your topic of choice? Which topics would be useful in any kind of subject you are writing? These questions are the ones you must ask yourself before you begin writing.Not only will you find different topics to write an essay about, but you'll also find many more interesting topics than you probably could have ever thought of. Writing an essay about something you find interesting is a wonderful way to entertain yourself, because it forces you to be creative and to think outside the box.Writing an essay about a funny or interesting topic is a very rewarding activity for anybody who does it. Even if you aren't familiar with that topic, writing about it gives you the chance to learn about that topic, and gives you the opportunity to test your ability to find information, and to express it properly.Writing an essay about something you are interested in can make you think of something that you'd never thought of before. When you write about something that you find interesting, you learn a lot about yourself, and your interests, and this learning stays with you throughout your life.Although there are a lot of topics to write an essay about, writing essays doesn't have to be all or nothing. In fact, it's possible to write an essay about anything you want to, and in any way you want to.Whatever your interest, there is probably an essay about it somewhere out there that you can write. The best thing about writing essays is that you have the chance to explore a lot of topics that most people don't even realize are possible topics to write an essay about.

How To Write Better Content In A Competitive Blog Niche

How To Write Better Content In A Competitive Blog Niche Earlier this year, we took a survey of you, dear users, and asked about some of your content marketing pain points. Here’s what you told us, in order, were the top three hand-wringing struggles for you: Finding enough time to create content. Planning that content. Creating really good content. I second these pain points; I’m with you. That third pain point is pretty wide open. What is really good content? Is it content you feel proud of? Content that performs well? Content that gets a lot of comments and engagement? Content that becomes an evergreen stalwart in your stable? Content you put a lot of work into? Content you learned from? In other words, how do you define â€Å"good content?† How To #Write Better Content In A Competitive #Blog Niche via @JulieNeidlingerDo You Want To Be Liked, Or Do You Want To Learn? Sometimes good content stems from rather bad content. When I studied art in college, I found that, at the end of college, I had come to view a piece of art as a success based on two things: Its likability. These are pieces that I liked, and/or viewers liked. They were visually pleasing in whatever niche they belonged in. For example, I used to do pet portraits for people. I didn’t always love the result in that after a while it felt like yet another dog painting. But, for the client, the likability was clearly there. Its teachability. There are pieces that I hated when I finished (if I finished them), or that took me a long time- sometimes years- to start to like. Yet I considered them a success because I learned something from doing them. Maybe I found a new way to handle a particular medium, or I discovered something about color and shadow. Whatever it was, the image itself didn’t tell the viewer what I learned, necessarily, so the teachability of a piece of art was generally something only I, the artist, could know was in play. I am often proud of pieces that others don’t care for, simply because I know what it taught me. Whee, do I have some uuugleee pieces of art. â€Å"Just light that match. Put it out of its misery.† But those flaming monstrosities taught me something useful and helped me make future likable pieces. I’m guessing, for the most part, that when you told us you wanted to write better  content, you were mainly talking about its likability. You want your audience to like it, talk about it, share it. But here’s the dangerous thing: You can consistently create good content (and good art) without learning anything new. And as a content marketer, failing to always keep learning means one day you are suddenly eons behind everyone else, even though things had been quite successful up to that point. By failing to learn, one day you are suddenly eons behind everyone else. #bloggingMy painting style has changed considerably from college, for example, but I know of another artist from the same background whose style has remained pretty much the same in the past twenty years. There’s nothing wrong with that; her art is quite popular with the public, has a loyal following, and it clearly hits the likability zone. Because her style hasn’t changed much, her audience knows exactly what to expect, and it is a profitable audience. Her art is easily identifiable and has helped establish a kind of creative â€Å"brand† for her. It’s admirable. But it can also be predictable, and tiring. If you hold teachability (i.e. learning from mistakes and taking creative risks) as an aspect of your definition of â€Å"good content†, you will likely see changes in what you create. You will see your audience fluctuate and see dips in your measurable numbers, but you will constantly be pressing into fresh water instead of the same pool. So. Do you want your content to be liked? Or do you want to learn? These two aren’t always exclusive of each other, but in quite a few situations, they are. I would posit that if you want to be a great content creator in the long haul, you have to sometimes give up on your content always being liked and accept the dogs that come from your pen. Those new dogs can teach you something. Sometimes, the best #ContentMarketing comes from your failures. Learn from them to improve.Once you are willing to take a leap and write outside of your current state of likability, you’re ready for the next step. Do You Remember To Look Up To Others? Our own Content Marketing Lead, Nathan, prefers a particular technique that requires a bit of online research to find the top performing content in your niche. â€Å"There are a few ways to write better content, but I only really use the skyscraper technique,†Ã‚  he’s told me, and it makes pretty good sense. As Garrett outlined on an earlier blog post, the skyscraper technique is, at its most basic, a three-step process: Find top performing content. Write  better content than the current top performers. Try to get a bunch of people to link to your new content. It’s the second step, I’m guessing, where the questions lie. How do you write  Ã¢â‚¬Å"better† content than someone else? As Garrett points out (and as I’ve mentioned before), you have to dissect the content. (Who knew dissection was such a thing for content marketers!) He suggests looking for: Average content length. Average number of images. Overall quality of content (rank from 1–10). Specific keywords/key-phrases used. You might also consider other more abstract aspects of the content as to what makes it a success, such as: Hierarchy:  Expert or beginner? Proximity: Did the content succeed because it was so dead-on accurate for a specific audience? Would that approach work as well for yours? Impact:  How did the content directly impact the reader’s life topically or anecdotally? Trendiness:  Is the content evergreen, or was it successful for a certain time frame only? Strangeness:  Is the content so unexpected that people are thrilled to see something new and unusual? Conflict:  Are there â€Å"warring factions† in the content, opposing ideas, and anything that stirs up passion and engagement? Humanity:  Is the content appealing because of its human interest component, stirring up empathy? Essentially, you are trying to figure out what makes a winning, popular, and successful piece of content tick. If it’s outside of your usual style or approach, this will be challenging. You’ll have to rethink why that piece of content is so good. One thing that’s important to note is that if you are trying to track and rate content, you are going to have to create standards (your own, or someone else’s recommendations) and assign numerical values for anything that is abstract in nature. For example, Garrett suggested you assign, on a scale of 1–10, a quality rank. Perhaps you define quality based on typos, grammar, whitespace, unique research, interviews, or some other characteristic. Whatever scale you use, and whatever standards you set for yourself, you will need to be consistent. Research what content already exists, then plan to #write something even better. Here's how.Once you figure out why a piece of content did so well for someone else (and you have concrete measurements even for the abstract), you can be that person who always has to top everyone  and who goes and writes even better content. Are You Always Scanning The Horizon? My first car was a Chrysler Plymouth Horizon, and if I wanted to get good radio reception, I had to roll down the front passenger window. Fine in the summer, excruciating in the winter. In order to bear the cold air, I had to turn up the heat. The heater fan was so loud, that I had to turn up the radio. It was a vicious cycle that meant, by the time I pulled into the yard on the drive home from school, I was one of those ridiculous people whose radio is so loud that all the plastic parts of the car are rattling. Take a look at this beauty. That is not the Horizon you should be on the lookout for. In the previous step, you were to look up to individual examples of top performing content, figure out why it was up there so high, and do your own version but better. Most bloggers have peaks and valleys of content success; you might have found a few one hit wonders in your skyscraper analysis. And then there are bloggers who are consistently creating good content. They might have had a few skyscraper pieces, but maybe not. What they generally have is authority, and authority is less susceptible to peaks and valleys, and more even-keeled. How do you become an authority on something? GEORGE: Wow, Keith Hernandez. He's such a great player. JERRY: Yeah, he's a real smart guy too. He's a Civil War buff. GEORGE: I'd love to be a Civil War buff. ... What do you have to do to be a buff? JERRY: So Biff wants to be a buff? ... Well sleeping less than 18 hours a day would be a start. - From Seinfeld â€Å"The Boyfriend (1)† There are people who are an authority, and there are people who call themselves an authority. There are some who might say that being an authority is more than just being an expert. An expert merely knows a lot, while an authority has the power to wield that expertise. Let’s take that approach, then, with the idea being that you first have to be an expert before you can be an authority. Becoming an expert. What does an expert look like to you? For me, it’s someone who: Has â€Å"paid their dues† and worked a long time at something. Has a broad variety of experiences in their niche, with lots of useful anecdotes to tell about them. Talks about what they’ve learned in a transparent way. Can show actual success and that they practice what they preach. Backs up their claims. Shares ideas, interpretations, facts, and knowledge that aren’t commonly found elsewhere. You can become an expert, then, by hard work, constant learning, willingness to make mistakes, and an openness to talking about what you’ve learned and what you’re still learning. Reading books, taking classes online, attending conferences, working a job where you gain experience, finding a mentor, teaching others so you learn as you teach, and having the patience to stick with it over time- this is how you build expertise. Becoming an authority. Being an authority is almost a state of being where people have given you permission to direct how they think. That sounds a bit creepy, but it’s not far off. You can holler and scream that you are an authority all you want, but if no one is listening to you, it’s clear you are not. How do you get people to give you permission to be an authority over them in your niche? Don’t be a jerk, but don’t be a doormat.  Have an opinion based in your expertise, and be willing to voice it. And then, if things go poorly... Take the high road.  Be willing to leave an ugly argument with respectful words and grace. Be an encourager, and be respectful.  Engage with people in an individual, helpful, and honest way. Don’t get a reputation for being a brash loudmouth who insults people. You might get fame, and you might get known, but you won’t really be an authority. Don’t chase after fame.  Using sketchy tactics to get momentary shares, attention, and fame is not the behavior of someone who is authority material, someone who is confident enough in their skills, patience, and ability. Be consistent. We are always preaching consistency and planning here at (hence the editorial calendar!), and consistency is part of being an authority. People trust the authority, and they build trust based on the sense that they know what to expect from you. Consistent content, social media presence, and engagement are crucial. Step out of the limelight.  Curation  is a powerful aspect of authority. It’s you, sharing and promoting the good work of others. It shows you’re not a glory hog, and that you’re not in it for yourself. Ask for help.  Reach out to other people and ask for their genuine  help or their opinion. It humanizes you. Be helpful first, self-promotional last.  How many times do you use the word â€Å"I† in your copy? Are you about you, or are you about others? This is a bit tricky. Authority isn’t necessarily being well-known (though it can be), but is that peculiar state where people stop and listen when you start to speak. If you want authority so bad you can taste it, chances are you won’t get it. Authority flows out of you having a genuine desire to be an expert and a genuine desire to use that expertise to help other people. How Will You Write Better Content To Stand Out From Your Competition? In summary, there are a million ways to approach the question, â€Å"How do I write better  content?†, but for this post, I wanted to give you a three-step personal assessment: Do you want to be liked, or do you want to learn? Do you know, and can you define, what successful content looks like? Have you put in the time to be an expert, and the personality to be an authority? There are so many great content creators out there. Which do you consider to be an authority, and why?

Answer questions Assignment Example | Topics and Well Written Essays - 3000 words

Answer questions - Assignment Example 102). It became apparent that mass advertising and promotional programs were quickly losing their effectiveness. Several new segments began to appear and it was becoming costly for companies to satisfy these customers with the same approaches. Southeast Asian companies entered the markets and began using their core competency of operational efficiency to lure customers and price competition to beat competitors. However, the same did not translate into sustainable competitive advantage for most of the players as brand loyalty and profit margins continued to decrease (LeSueur, 2007, p. 98). Experts were quick to realise that the rules of the game have changed and companies that wish to survive and prosper will have to differentiate between transactional marketing and relationship because the former only focuses on customer acquisition, whereas, the latter has a more balanced focus on customer acquisition and retention (Nash, 2000, p. 52). Discussion At its very core, the goal of market ing is to generate value for the customers while also maximising the profits of the organisation. However, transactional marketing and relationship marketing take very different approaches to achieve these objectives. The transactional marketing approach views the client solely as a means to an end while, the relationship marketing approach takes the liberty to consider the person with whom the sale is being as the end in himself or herself. The transactional marketing approach places the utmost importance on making as many sales as possible in the shortest span of time. Therefore, transactional marketers do not find themselves in position of spending time and resources at building relationships with their customers (Nash, 2000, p. 52). Also known as the traditional marketing approach, transactional marketing mainly focuses on pushing the product through mass advertising and promotion. There is little or no emphasis on customer services. Organisations that employ a transactional app roach are highly likely to follow a pull technique, where the focus would remain on the four Ps of marketing without any focus on the activities that are strategically required once the purchase has been made by the customers (Clow, 2007, p. 47). Relationship marketing, on the other hand, remains focused on building valued and close long-term personal relationships, which are built through highly targeted and personal interactions. Important here to note is that organisations that follow a relationship marketing approach do not consider their brand to be their greatest asset, but rather they take the greatest pride in their ability to satisfy their customers and keep them happy (Spiller & Baier, 2005, p. 75). Furthermore, following relationship marketing is a time consuming and painstaking process because it requires a complete rethink of the entire value chain, business model and operations strategy of the organisation. It requires a top-down shift of the organisational strategy. R elationship marketing, at its very core, represents a strong commitment from the side of the organisation to understand the customers and invest at building relationships with customers (Morgan & Hunt, 1994, p. 25). Customers who feel connected with companies are likely to profit the company in

United States trade conflict with China Term Paper

United States trade conflict with China - Term Paper Example The U.S. Chinese trade is in great favor of China. The continued trade war between the countries is unhealthy not only for the two nations, but also to the world economy. China cannot be ignored as an economic powerhouse.The international relation between the People’s Republic of China and the United States of America is often referred to as Sino-American relations. Since the beginning of the cold war to date, the relation between the two countries has been pretty cyclical. In fact, many analysts find the relationship not only complex, but also multi-faceted. The two countries cannot be considered enemies by any standards, but yoking them as allies could also be questioned. For a long time, the two countries have had a stable relationship. However, this relationship is threatened by competition and trade policies that have continued to stir controversy. The United States and China have the largest economies in the world. Therefore, any tension between them spills over to other countries and regions consequently affecting the entire world. China has the world’s largest population, while the United States has the world’s largest economy. This makes the two countries to be the largest trading partners in the world. Moreover, the bilateral relationship qualifies to be the most essential one in the 21st century. The two countries are the world’s economic giants and their united efforts towards attaining world peace and economic stability can yield unimaginable results. Amidst the trade tensions, the United States and China have a common stand in many fronts... For instance, while other economists think the United States benefit more from its trade with China and imposing taxes on Chinese products is unjustified, others think the trade has destroyed the United States and its high time the United States took a bold step towards saving its local businesses and citizens from Chinese firms. According to Feigenbaum, the Sino-American trade wars will not end soon. However, the wars will be broadly manageable (Feigenbaum). Schuman, The Time business reporter, takes a rather interesting approach to the issue. He holds that resolving the war between the United States’ government and China will not be an easy one (Schuman). He cites the reluctance of both governments to drop their demands as the major hindrance to striking a consensus. Both governments, for instance, insist on fulfilling public demands, which have been a hindrance to a smooth trade. While the United States insist on preserving local jobs, the Chinese government is interested i n finding market for locally produced products and an avenue for investment. A research by the Queensland University Staff on the probable effects of the United States’ regulation of Chinese imports favored the introduction of strict measures to control Chinese imports (126). The research concluded that setting such measures was inevitable and would be to the advantage of the United States government (126). It further stated that the United States â€Å"pressure should continue† (Queensland University Staff, 126). A sour trade relation between the United States and China is evidently destructive. All the countries stand to lose. The world’s economy is already threatened by this unhealthy competition and rivalry, and it could even get worse. If not resolved, the rivalry will result in